Horror (done right) greatly resembles romance (in general nature).
The story begins with flirtation, with “hints of what could be” and the question of “what else is going to happen right now,” but it’s almost always a tease, almost always “not yet time.”
Impossible is their specialty.
A strong first installment, which overshadows its sequels.
Every success fans the flames, attracting new enemies.
Escalating conflicts keep characters and audiences off balance, focused on the matter at hand, so that they don’t realize where they’re going until the end.
By Ari Marmell
Some are driven by fear, others are drawn to it.