On the small scale, clarity is the meaning of the words the story uses; understanding the rules of grammar, as well as carefully weighing the merits of poetic language and figures of speech (simile, metaphor, analogy, etc.) It’s ensuring audiences have the necessary information to understand “why”; whether it’s why Harry Potter is famous, why he was kept out of the magical world, or why some characters adore Harry while others despise him. Carefully managing “what audiences learn” and “when they learn” is a critical component of good storytelling. (See 107-02 Background Information)