All stories take place in a fictional world, also known as the diegetic world. The diegetic world is every location shown in the story and every location implied by the story. Part of good storytelling is establishing where the story takes place. The more the diegetic world resembles the world of the reader, the easier it is to establish the world for the reader.
.information management
First Impressions 103-02 (Revealing Character I)
One way to engage audiences is through characters. Audiences enjoy getting to know the characters, building up to an “ah ha” moment, when the audience understands a little more about who the character is, and how that relates to the story as a whole.